Michelle is diversely experienced with expertise in creative direction, marketing strategy, media development, design, and social entrepreneurship. She has a knack for understanding what makes people connect to and love a product. "I thrive off of solving problems and telling stories that people care about. It’s about finding that perfect combination of compelling design, content, and strategy that draws people in so they can’t look away, while simultaneously solving a problem for the user. That's the golden combination."
Michelle understands the power of media; by entertaining people, you can inspire masses. Michelle has helped create movements that have resulted in community solidarity and societal/political change.
She spearheaded a movement against child trafficking, Harm(onic) Reduction, that has gained the support of high-profile musicians, politicians, and advocates including UN Women, UNICEF, H.E.A.T. Watch, Visayan Forum, PROTECT, Blackalicious, Del the Funky Homosapien, and many more. Oakland Mayor Libby Schaaf together with the CSEC task force launched the Report John website at a Harm(onic) Reduction music festival which was co-presented by Assemblymember Rob Bonta. The movement is being replicated in 2017 by a university in the Netherlands.